The Flutur Experience
Music Festival Fashion Pop-Up Lollapalooza, Chicago
The Project
Design and launch a captivating club-like pop-up experience on Michigan Avenue during LOLLAPALOOZA to showcase PUMA’s innovative Flutur collection collaboration with Dua Lipa.
GOALS ACHIEVED
Build pre-event buzz: Installed a vibrant facade with an innovative street-art extension one week before the event to spark local curiosity and media interest.
Elevate the space: Created a four-room experiential journey within a former retail space that brought 90s rave culture to life with a tech-forward experience design for immersive experiences.
Break the Internet: Crafted social-feed-worthy participant moments that extended the pop-up’s impact beyond the physical space, sustaining interest during and generating buzz post-LOLLAPALOOZA.