Ignite Creativity
Interactive Brand Activation, NYC + Chicago
The Project
Launch Puma’s vibrant "Color Outside the Lines" apparel collection in New York and Chicago with an interactive experience reflecting the collection's energy. The interactive pop up unleashed shoppers' inner artists, blending physical and digital elements to spark unforgettable moments for shoppers.
GOALS ACHIEVED
Build an interactive art studio in-store: A wood easel was transformed into a dynamic interactive screen, creating an attention-grabbing focal point. This innovative setup revitalized a familiar object, seamlessly blending physical and digital elements for easy integration into bustling retail spaces.
Engage shoppers and foster creativity: Real-time motion tracking transformed shoppers' gestures into vivid, flowing shapes, creating a captivating and artistic experience.
Encourage people to spread the word: An intuitive interface instantly "framed" shoppers' creations in a curated digital gallery, creating the perfect selfie moment for instant sharing.