FOREVER BETTER
Flagship CSR Retail Experience, New York City
The Project
Transform the second floor of PUMA’s flagship NYC store into a sustainable shopping haven. The immersive experience celebrated the brand’s “Forever Better” initiative, which offers eco-friendly fashion options and brand sustainability priorities.
GOALS ACHIEVED
Design for the customer: Integrated sustainability principles with modern design via a "shop within a shop" concept, optimizing the layout and enhancing the visitor experience.
Make it mobile: Locally sourced, environmentally friendly materials were used to craft fixtures and signage as a modular kit-of-parts, striking a balance between aesthetics and future-proof practicality.
Live the mission: Worked closely with architects, fabricators, and sustainability experts, keeping sustainability at the project's core.