Pixel City
Back to School Interactive Retail Activation, New York + Atlanta + Chicago
The Project
Grab shopper’s attention during the back-to-school season with a set of nostalgia-sparking, attention-grabbing displays to spotlight PUMA’s retro-styled “For All Time” shoe line.
GOALS ACHIEVED
Evoke the past: Inspired by 80s video games, the installation resembled an abstract pixel city with colorful boxes forming lo-fi skyscrapers and cube plexi "clouds" hanging from the ceiling.
Inspire exploration: Hidden classic magazines, CDs, VHS tapes, and a disco mirror-encrusted TV provided surprise discoveries, extending engagement and increasing in-store dwell time.
Make the product lines shine: Dichroic film, neon spray paint, custom stickers, and light-refracting materials created a vibrant backdrop for showcasing the three distinct product lines.