The Spark
Interactive Retail Holiday Installation, New York City
The Project
Reimagine seasonal decor at PUMA's flagship store on Fifth Avenue to increase foot traffic and linger time. And delight holiday shoppers with an experience that connects them to the products and the brand through the creative use of technology and materials.
GOALS ACHIEVED
Spotlight the brand: A central PUMA Cat logo, visible only when multiple suspended pieces aligned, created an engaging moment of discovery.
Reward Shopping: Proximity sensors triggered colorful animations and light displays when a shopper neared displays or removed a featured product.
Create a whole-store journey: Easter egg experiences encouraged people to explore the entire space