Charting New Courses
Ripple Swell Global Event 2023, Dubai
The Project
Following the success of Swell 2022, Ripple entrusted us with crafting an unparalleled experience for Swell 2023 in Dubai. Our mission was to celebrate the region's rich culture while showcasing Ripple's innovative spirit, seamlessly integrating the brand, people, and place to exceed expectations.
GOALS ACHIEVED
Reflect the location: Inspired by the Gulf's seafaring heritage, Swell 2023 embraced the adventurous spirit of sailing, infusing the event with centuries of maritime tradition.
Create nuanced navigation: Thoughtfully designed moments with illuminated fabric arcs and specialty lighting added depth, guiding participants to the main event and evoking the dynamic atmosphere of sunrise.
Inspire standout moments: Curated ideas activated the venue at every stage, featuring breakout spaces, informal networking areas, and experiential installations to showcase Ripple's mission.